This week I attended NRF, Retail's Big Show, for the first time. The sheer size of the production is nothing short of impressive. Navigating the 840,000 square feet of the Javits Center in New York, it's hard to believe retail is struggling through a 'retail apocalypse.' The show is a beacon of retail strength, with a reported 40,000 attendees representing retailers, vendors, consultants, media, and thinkfluencers from across the retail spectrum, walking the conference in search of their place in the future of a $30 trillion industry. Three major themes emerged from the show, all centered around better experiences.